Friday, December 28, 2012

Your New Year's Resolution




There are only a few days left of the old year. You are already thinking ahead to new goals, new projects, and you are determined to accomplish them. Knowing writers, I can predict what your New Year's resolutions will be:

I will write 1000 words a day (after all, Hemingway did it, and he was a journalist)

I will finish my novel (it's been seven years … )

I will start my novel (it's been ten years … )

And so on.

This year, I am going to make the whole breast-beating, self-flagellating, bound-to-fail experience of New Year's resolutions a lot easier for you. Here's your resolution:

I will research my market.

(My computer has a Big Brother camera on it. I can see the expression on your face.)

Writers don't like marketing and promoting their work. But that's not because it is a venal, distasteful, and ungentlemanly task. It's because we don't know how to do it. Marketing belongs to the business world, not the artistic world. As a writer, you prefer to wear only one hat. As a writer in today's entertainment-driven world, you can't.

Rule #1: Know Your Market

Knowing your market – who will buy your book, how many people there are in this group, how you will reach them – is the key to success. Even if you are lucky enough to get an agent who will sell your work to a publishing house, the first thing he or she will ask you is: What is your market? How many people are in it? How will you reach them? What books compete with your own? How is your book different? Why will people want to buy it? (A tip: The answers to these questions should go in your query letter.)

In order to address these questions (and you must be able to), you need to do some research. Go to Amazon and type in keywords to locate books similar to yours. What is their ranking? Go to a Barnes & Noble. What's on their shelves? (Believe it or not, print publications still matter.) Are you offering something new? Will your book fill a gap?

Who will buy your book? That depends on what you are writing, of course. Let's say you are writing a romance. (Half of all fiction being published today is comprised of romance novels.) Generally speaking, women buy romance novels – more specifically, women who don't have a lot of time. Romance novels are short, therefore your market consists of women who have small children and/or time-consuming jobs and a curtailed sex life.

If you want to reach this market, you have to know where these women go. What websites are they visiting, what blogs do they read, what books do they buy? If you can't answer those questions off the top of your head, go to: http://www.invesp.com/blog-rank/Romance_Novels and take a look.

No matter what you write, there is a market for your work. If you want people to read what you write, spend an hour a day researching who those people are.

And last, but not least, read books that are designed for entrepreneurs, because that is who you are!

Suggested reading:

One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work by Stephen Key. Key's book is about licensing ideas for products, so you may not think what he has to say applies to you. Keep in mind that when a publisher picks up your book, you have essentially licensed an idea. Read what Key has to say about marketing, and think about how to apply his methods to your own goals. Go to worldcat.org and type in the title of Key's book. Then, click on “preview this item.” You can read the first 20% of Key's book right there.

Sunday, December 23, 2012

The Grammar Mistake That Will Kill Your Career

Every writer knows that grammar and spelling errors are the kiss of death in a manuscript. That’s why we hire professional editors and send our manuscripts to proofreaders.

What writers don’t realize is that making simple mistakes in a query letter, or a submission, or even in a blog post can cost you your career. (You never know who might be reading your blog.)

I’m not talking about spelling the word “supersede” wrong. After all, it’s the most misspelled word in the English language, and chances are your agent won’t know how to spell it either.

I am talking about a little word. It’s its.

It’s is a contraction of “it is.” Its is a possessive (e.g. its teeth.)

Apostrophes are never used in plurals, either. You don’t buy *CD’s (or sell them), you weren’t born in the *1980’s, and you very definitely haven’t read *book’s.

As an editor, the misuse of it’s is the most common error I come across. And I can say without hesitation that an apostrophe in the wrong context is a catastrophe. It tells me that you don’t know your craft.

Here are some other errors I frequently encounter. (All of these make me take out my red pen.)

Lay versus Lie. Even people with degrees in English get this wrong. Lie is an intransitive verb. That means it cannot take an object. “I lie down every afternoon” is correct, not *“I lay down every afternoon.” Lay is a transitive verb (takes an object). “Stop squirming and lay your head on that block!” is correct. But confusion arises once we launch into the past tense. The past tense of lie is lay. “I lay down after dinner last night” is fine. So, what is the past tense of lay? Why lay, of course.

Affect versus Effect. This is another source of confusion. Affect is a verb. Storms can affect crops. (No, it can’t impact them.) Effect is a noun. For example, “The effect of the storms was devastating.” Now, here is where it gets dicey. Affect is also a noun meaning “emotion.” “The patient was devoid of affect.” And effect (you guessed it!) is also a noun with a meaning that has nothing to do with the verb. For example, “You can pick up your effects tomorrow.” Both of those uses are considered somewhat formal. (If you are kicking out your boyfriend because of his lack of affect, you’ll probably want him to pick up his $#!+, rather than his effects.)

Further versus Farther. Nothing could be simpler: farther refers to distance, and further refers to time. (Just think furthermore.) But in the UK, further is also used for distance. Who is right? We are.

Me versus I. The object of a preposition is object case, not subject case. Let’s keep this between you and me, not you and I. Whoa! What about “Me and Julio down by the schoolyard”? Me is being used as a subject in that sentence, which, despite appearing in a famous song, is dead wrong. You can reverse cases when you are chatting with your friends, but don’t put it in writing. Ever.

“Like” is for comparing nouns. “As if” is for verb phrases. I can act like you, but we can’t act like nothing matters. We must act as if nothing matters. (If you are writing dialogue, it’s fine to use the colloquial form. Nobody actually says “as if.”)

A possessive goes with a gerund. “My going to California upset her” is correct, not * Me going to California upset her.” (The British make this mistake all the time. They can’t speak English.)

Reported speech uses declarative sentence structure. “I asked him what the time wasnot * “I asked him what was the time.” If you are quoting, feel free to use interrogative structure. I asked him, “What was the time?” is correct.

Reported speech is comprised of sentences beginning with phrases using verbs such as wonder, consider, ask, etc. For example: I wondered what the time was. I considered what the alternatives were. I asked him what he was doing in my closet.

JARGON

And now for jargon. Technically, jargon is not always incorrect. However, it is always annoying. Avoid jargon unless it’s used in satire, or you’ve got quotes around it.

“Issue” does not mean “problem,” it means a topic of debate. You can discuss an issue, but you cannot have one. (This grammar crime was fomented by therapists, who also have convinced susceptible individuals that they are “conflicted” when they have “issues.”)

“Grow” is what you do with potatoes — not audiences, businesses, or twitter followers. (This is an MBA-speak crime.)

“Conflicted” is not an adjective. You can feel conflict, you can even be in conflict, but you can’t be conflicted. In case you have forgotten, “conflicted” replaced “mixed feelings” which is what people used to have before they had “issues.”

“Different from” (or “different to” in Great Britain; they can’t get anything right) is correct when you are comparing nouns, not “different than.” For example, California is different from … well, just about anywhere.

IMPACT IS NOT A VERB. Yes, I know you’ve seen it a million times, and at this point it is even listed as a verb in the dictionary. But I eliminate it from every piece of writing that crosses my desk. It may be in common use, but it is evil.

And now, a story to demonstrate my point

A while ago, I took a seminar in grant writing. I was the director of a nonprofit at the time, and knowing how to write a grant was essential to the future of my organization. The leader of the seminar asked the group if we knew how grantors made their decisions. We replied, “On the merits of our projects.” (Like writers, nonprofits are under the illusion that good work counts.) She immediately set us straight.

“They hold up the first page of each application to the light,” she said. “If they see Wite-Out [this was in the age of typewriters], they throw the entire application away. They repeat that process, going through each page, until they get a pile of perfectly written applications. Those are the ones they read.”

The moral of the story: Don’t give anybody an excuse to throw your work out. Use your spell check on everything you write, consult a dictionary, check all your punctuation marks, and watch those apostrophes.

People in the publishing business — and I know them well— have no mercy.


Thursday, December 20, 2012

Writers Are from Venus, Agents Are from Mars


"Ohhhh ... "
I didn't have an agent for my first book, which, in light of the disastrous contract I signed, was a mistake. 

So, when I completed a second book I decided to contact the agent who had acted as representative for my first (disastrous) publisher. 

(Small publishers often employ agents to sell their books to larger publishers. You won't get more than a few pennies of royalties, by the way, when this happens.)

After reading the manuscript, she gave me a call, agreed to represent me, and asked me for the following:

A head shot
A biography
Log lines
Flap copy
A synopsis
A marketing plan
How I intended to reach my prospective audience, and
Whether I knew someone famous, like the Pope, who would endorse my book

I was too embarrassed to admit that I didn't know what half the things on her list were, so I muddled through as best I could. (The Pope would not give me an endorsement, even though my flap copy was nothing short of miraculous.) My ignorance was astonishing, though understandable: I was a writer.

Writers, especially fiction writers, focus on crafting our work. After a long and difficult labor, we give birth to novels. The last thing we need while in the throes of contractions (no pun intended) is for the midwife to ask, “What kind of diapers would you like? Cloth or disposable?” As far as we are concerned, our job is finished when we push out the last line.

This is simply not how the publishing world works. Before contacting an agent, you must not only have a finished work (edited, proof-read, and ready for the printer), you must understand the industry. That means knowing what is going on in the publishing world, knowing what is going on in the book selling world, and knowing what is going on inside your agent's head. In order to do that you must go to your local library and pore through issues of Publisher's Weekly, Writer's Digest, and The Writer. You must read blogs kept by agents and editors in order to familiarize yourself with the lingo of the trade: proposal-to-publish forms, subsidiary rights, and promotion potential. You must become vertically integrated.

Right about now, you are beginning to feel put-upon. Why should you learn everybody else's trade? You have your own. Besides, the publishing industry is complicated, frustrating, and, to put it mildly, embattled. That is why so many writers turn to epublishing. It lures us into its embrace with promises of instant gratification.

The inconvenient truth is that there is no way to avoid the hard work of promotion – which, in turn, requires an understanding of the publishing industry. Although epublishing is rapidly gaining ground, print publishers still have the advantage of pedigree. There is nothing that qualifies you more as an author than to be published by one of the big houses. In order to get a publisher, you need an agent. And in order to get an agent, you must not only be able to write the perfect query letter and shmooze at conferences, you must get a handle on how agents think.

The best way I know of understanding what goes on in the minds of agents is to read their books. Buried somewhere in the musty stacks of your local library is a book written by Michael Larsen called Literary Agents: How to Get and Work with the Right One for You. It was published in 1986 (a year in which you may have been a fetus), but it is still the best exposition of what goes on in an agent's mind that I have ever read. In spite of the passage of decades, and a supposed revolution in publishing, the way agents think has not changed.

  • Agents expect to have a salable book. What constitutes salable? Anything that can be successfully pitched. Work on your pitch before you contact an agent.
  • Agents expect you to be “professional.” In the publishing world that means, “Don't take up too much of my time.” If you need to have your hand held, don't contact an agent (yet).
  • Last, but not least, agents expect you to want to make money. (You'd be surprised how many writers simply want to express themselves!) Agents expect you to convince them “that you harbor a consuming lust for success and that you are irresistibly driven to do whatever it takes to make your books sell.”
Until you can build up some lust, and can back it up with a plan that demonstrates that you know what to do with it, hold off on contacting an agent. They aren't in the business for love, they are in it for money – and they can't make any if you don't.

Essential reading for understanding how agents think:

Jeff Herman, Guide to Book Publishers, Editors, & Literary Agents. (Sourcebooks, 2011)
Read the agents' descriptions of the client from hell. (That's you!)

Chuck Sambuchino, ed. 2017 Guide to Literary Agents. (Writer's Digest Books, 2016)
Actually, any year of this publication will be sufficient. Make sure you read the sections on advice to writers (from agents).

Michael Larsen. Literary Agents: How to Get and Work with the Right One for You. (J. Wiley, 1986.)
The updated edition of Larsen's book, How to Get a Literary Agent, has more information, but reveals less of the inner workings of the Martian mind. 

Related posts:

What's Your Book About: The Pitch

Beggars Can Be Choosers - How to Pick an Agent

How to Research an Agent

Are You Ready to Contact an Agent? Take This Short Quiz and Find Out

First published on Blogging Authors 12/19/12

Sunday, December 16, 2012

Writer's Block

Ocean by Moki
I don't believe in writer's block. I believe in illness. I believe in grief. I even believe in leprechauns when I've had a few beers. But I don't believe in writer's block.

My father, who wrote a great deal (in longhand, on yellow legal pads) used to shave whenever he got stuck. The water was soothing and somehow, while drawing the razor across his face, his thoughts would become honed.  

He offered me that small revelation after I had described how showers "unstuck" me when I'd come to a roadblock.  The roadblocks were invariably the result of having written something wrong - a scene that took the story on a detour, or a stretch of dialogue that was filled with potholes. Eventually, the shower would clear my head, reveal where I had gone astray, and I would leap back into the driver's seat, almost dry.

Those small roadblocks are not writer's block.  They are just temporary obstacles. 

Writer's block is when the words go away. Entirely. There is nothing in your head. When you lie down in the evening and think of your characters, there is nobody there. The film has ended, the credits have rolled, and there is just a blank screen where the action once was.

I have not written anything of substance, that is, anything of fiction, since the day my father died. When he left the planet, he took his shaving kit with him. It's not really so much that I miss him - although I do - but writing was the only thing we had in common. Like most men of his generation, he found it difficult to talk to his children - and impossible to say anything personal.

My father left behind a collection of nearly eight thousand books, several scientific volumes that he had edited, over a  hundred published articles, and dozens of papers he had written but had not gotten around to publishing. The week before he died, I'd told him I would get them published. It was the last thing I said to him.

I don't believe in God. I don't believe in Spirit, or the Universe either. But I do believe in promises. I have the feeling that when I keep mine, the empty space that used to be inhabited by people who don't really exist will once again be filled. And my father, who never got the chance to hold anything I'd published in his hands, will let the words come back.

Friday, December 14, 2012

Bad Press is Better Than No Press

P.T. Barnum is reputed to have said, "There's no such thing as bad publicity." 

As far as circuses are concerned, he was right. But the same holds true for any aspect of the entertainment industry, including publishing. The trick is to generate enough publicity - bad or good.

William McKeen, chair of the Department of Journalism at Boston University and author of the biography of Hunter S.Thompson, Outlaw Journalist, obviously understands this principle. He also has a great sense of humor.

McKeen liked this “review” of his book so much he had it framed. 

HST is Hunter S. Thompson, the notoriously foul-mouthed journalist who wrote – and apparently lived – Fear and Loathing in Las Vegas. ("I hate to advocate drugs, alcohol, violence, or insanity to anyone," he once quipped, "but they've always worked for me.")

McKeen's biography, Outlaw Journalist, has been  described as “painfully honest.”  In keeping with that sentiment,  this review can only be considered "heartfelt."


Wednesday, December 12, 2012

Why Google Adwords is (and isn't) a Waste of Time for Writers


Whenever you do a Google search, you will notice the top and bottom entries are ads. Google Adwords, an advertising tool created by Google, allows anybody to post an ad – for a price. The price is determined by how much you are willing to pay for someone to click on your ad. This is known as pay-per-click advertising, and is Google's main source of revenue.

It's ingenious, really, when you think about it. Advertisers are willing to take a gamble that people who click on their ad are interested enough to purchase a product. And, even if they don't click, thousands of people have at least seen the ad. All the better if it includes an eye-catching picture.

When Hostmonster offered me a free $100 of Adwords for my new website (which was doubled by joining Linkedin), I jumped at the chance. I called Google Adwords, and an obliging representative posted several attractive ads for my book. A few days later, another helpful representative called and, for an hour and a half, tutored me in all the details of how to track my campaign – daily budget, click-through rate (CTR, the percentage of people clicking after viewing your ad), the success of differently phrased ads, keywords, and many more sources of statistics.

It was complicated. It was taxing. And it was a completely inefficient way to market a book.

Time for some stats. My CTR (click-through rate) was .02%, which means that of the 200,000 times my ad appeared on Google, only twenty people clicked on it. Even Google admitted that this was an abysmal CTR. Nonetheless, I persisted. Twenty people was still twenty people after all. However, when I looked at my Google Analytics stats, I found a 50% bounce rate. That meant that of the twenty people actually visiting the site, half of them left immediately. Only ten people stayed long enough to read anything. Of those ten, one bought the book.

I was delighted that one person had bought my book. But, if I had paid for those ads, it would have cost me $200 to sell a book worth $2.99 (of which I made $2.10). By anybody's reckoning that's a waste of money. In fact, unless you sell a product that costs over $200, it would be a waste of money for anyone to use Google Adwords. Most ads receive an average of 200 clicks before someone actually purchases a product. (Which means I was actually doing well with my one sale.)

So, why would any sane writer want to promote a book on Google Adwords? Provided you don't pay for it, Google Adwords is an excellent way of judging which buzz words the public will respond to. (As it turned out, the ad that got the most clicks was the only one I had written myself.) Knowing what the public will respond to is quite important when you are writing your press release, query letters, and for all your promotional activities.

This page will help you to find keywords that are high, medium and low competition. (Your competition determines how much you will pay for clicks. The lower the competition, the less you pay.) But, here's the “beauty part.” This page tells you how many people searched those key words globally and locally. The more people who search on a given keyword or phrase, the more worth it has as a promotional tool. (But examine those keywords carefully; some are too vague to be useful.)

You can also use this tool to name a website, or a blog – or even a book!

Thank you, Google.

Helpful articles:

7 Keyword Tools to Help Authors Create Good Book Metadata
This article by Joanna Penn not only gives a great explanation of what metadata is, it provides handy tools for identifying keywords - just for writers.

SEO Keywords For Fiction Authors
Most widely searched keywords in lists, with numbers of hits.

Google Adwords for Authors- An experiment
How ad campaigns for giveaways can fail.

Sunday, December 9, 2012

How I Got Published: The Ecstasy


Random House Building
It was September 2005. I was out in my garden murdering plants and Communing with Nature when I heard the phone ring. I didn't go into the house to answer it. I never answer the phone, not even when I am two inches away from it. An hour later, when I'd finished Communing and wiped plant detritus* off my hands, I listened to the message. It was someone I didn't know telling me that RH wanted to publish my books. All of them.

I listened to the message a second time and recognized the name of my agent – a person with whom I had spoken several years earlier and who had never given me cause for hope. After years of waiting anxiously by the phone, I had finally given up on any chance of publishing and reverted to the comforts of vegetal genocide.

I called my daughter and told her about RH.

Hey,” she said. “I've heard of them.”

Why are you making that sound?” I replied.

Well (harharhar), I never thought (harharhar) you'd actually get published (harharharharhar)...”

My daughter is the only person on earth who can evoke completely incompatible emotions in me.

And thus begins the first emotional stage of Publication: Ecstasy. The other five stages are: denial, anger, bargaining, depression, and acceptance. I'll get to those later when I talk about contracts.

Before I could say New York Times Bestseller, I found myself scurrying to comply with my agent's agenda. I was instructed to go to The City to lunch with The Editor and to tour RH. I was also instructed to cut my hair and make myself presentable. (This last task proved beyond me.) I got into a car, then on a train, and then not into a taxi (why aren't there ANY available taxis in The City?), and then ran, in the rain, fifteen blocks to RH. By the time I arrived, I was wet, flushed, and my stockings had fallen down to my ankles.

You look just like a children's book author should look,” said the agent's assistant. Her lack of irony was unsettling.

Random House Lobby
Silently, my agent bade me sit. 

There was only one place to sit – a bench made out of something very hard and very unforgiving.

Just take it in,” said my agent in soft, reverent tones.

I took it in. We were clearly in the belly of the beast. BERTELSMANN was displayed in large brushed-steel letters on the wall opposite the entrance. There were matching elevators. A bored young person sat behind an enormous bulwark. Behind me was a huge, brutally lit wall encasing the hundreds, nay thousands, of famous books RH had published. 

I knew I was in for it.

After receiving permission to ascend, we took the elevator to the 10th floor where I was introduced to my editor, and to 200 other children's book editors. Some of them shook my hand. Others turned their backs (these were the writers of the Golden Books - a disgruntled lot). I met the person who would be in charge of marketing my book. She gave me the look my attire deserved. 

Then we went to lunch. My agent had given me instructions to keep my mouth shut. So, I sat there and ate sanitized quasi-Greek food while my editor and agent spoke in hushed voices.

Why hushed?

Because all the other agents and editors in the publishing industry were at adjacent tables trying to eavesdrop on one another's conversations and potentially steal … something. The conversation at my table revolved around “buzz” and other marketing terms. As it turned out, there was no need for me to speak, because there was nothing to say. RH was a machine, a behemoth, a juggernaut. Nobody could stop it. Nobody could influence it. We were all just tiny teeth in its gargantuan devouring maw.

The publishing industry isn't just about bestsellers,” I muttered. “Books are ideas. Sometimes you have to take a chance on a new idea.”

My editor leveled her gaze at me and said, without a hint of remorse, that she had turned down J. K. Rowling because her books were “too long, and nobody would read them.” 

It was at that point that I began to enter into the next stage of Publication: Denial.

*Detritus: One of the many "5-dollar words" that RH made me take out of my book.

Thursday, December 6, 2012

Everything I did wrong: Self-Publishing



"I won't put a scratch on it! I promise!"
Many first-time authors focus on publishing the way a pregnant woman focuses on birth. The soon-to-be mother thinks, “I'm going to have a baby!” not “I'm going to have a sullen teenager who hates me and bashes up my car.”

Your book won't hate you, but you will hate yourself if you don't prepare for its future.

I made a number of critical mistakes in publishing both my print and eBooks.

If you don't do what I did, your book won't have so many accidents later on.






My first mistake: I didn't prepare.

  • I didn't have a website in place several months before my books were published. 
  • I didn't create “buzz” by announcing my upcoming book to the relevant audience. 
  • I didn't contact reviewers four months in advance of publication (for eBooks). 
  • I didn't have a cover for my eBook ready before the publication date (to send to reviewers). 
  • I didn't schedule talks and appearances to coincide with the publication date.

Instead of doing all these things before the publication date, I did them afterward.

And now my book has bashed up my car.

This is what you should do:

1. Launch your website now. If you don't have a book published, just put your photo and bio on the home page (see Designing an Author's Website). Begin a blog. You are a writer, so take your blog seriously. Write about your area of expertise if you write non-fiction. If you write fiction, you can write about anything, as long as it is entertaining and/or informative. Unless it is a sample chapter of your upcoming book, do not post unpublished work on your website! An author's website is supposed to showcase his or her accomplishments. (And don't forget your "contact us" page. You never know when an agent might be reading your blog.)

2. Five months before the publication date start working on your eBook cover. Don't do this yourself unless you have a flair for design. Hire an eBook designer, not a graphic designer. There are many online. Make sure you look at their portfolios first. You can also contact writers who have eye-catching eBook covers and ask them who the designer was.

3. Four months before your book is published, contact reviewers and send them the galleys. (For eBooks, reviewers may simply request a PDF file.)

4. Two months before the publication date, start scheduling talks and appearances.

5. Six weeks before the publication date start contacting groups and organizations which might be interested in promoting your upcoming book. They will ignore you for the most part, but do it anyway.

6. Maintain your blog. Two entries a week is enough. You can blog about everything you did right.
____________________

Helpful resources:






Sunday, December 2, 2012

Finding an Agent – Look before you leap

"Just take another step back, my dear."
For those of us who either don't like to shmooze, or don't have the opportunity (See: Shmooze or You Lose), finding an agent can be quite a challenge. Sending cold queries is hard, and often frustrating, work. But even before you begin sending queries, you need to do some solid research, because getting an agent is somewhat like getting a spouse. It has to be a good fit for the marriage to work.

First, do you share common interests? An agent who usually represents military history may not be the best fit for your romance.

Second, do you want an involved, hands-on agent who will critique your work or do you prefer someone who lets you drive? If you don't like input, an agent who expects you to do several revisions before pitching your book to a publisher can get on your nerves.

Last, but not least, does the agent charge “reading fees”? If so, don't even propose.

Your first stop for locating an agent is AgentQuery.com. As one of its many valuable services, AgentQuery maintains a database of 900 reputable literary agents. And it's free! If you are interested in researching a specific agent, you can search by name. You can also search by genre, AAR (Association of Authors' Representatives) membership status, and whether they are actively seeking clients. Agents who appear on this list have track records. (AgentQuery also provides a useful blogroll of agent, editor and other publishing industry blogs.)

Once you have made a list of agents who represent your genre, go to their websites to get an idea of how they operate. How many authors do they represent? How many sales have they made this year? What kind of books have they sold, and to whom? This will give you an idea of how active they are, and also how overbooked. An agent with a lot of clients will not have time for you. An agent who sells books exclusively to publishers you never heard of is someone who does not have contacts in the major publishing houses.

Your next step is to look up agents in Jeff Herman's Guide to Book Publishers, Editors, & Literary Agents. (Many library systems have copies, but if yours doesn't you can always go to Barnes and Noble and browse.) Although there are several other guides to literary agents, this book is the best source of detailed information. Why? Because it reveals their attitudes. Would you want to marry a person who describes suitors as “blowhards, bigots, braggarts, bitches, and bastards”? Admittedly, some writers fall into one or more of those categories, but chances are good that an agent who uses that much alliteration has a short fuse. Not all agents in Herman's book are members of the AAR, so make sure you cross-check them on AgentQuery.

Query Tracker is another great source for information about agents. In addition to contact information, how to send queries (snail mail or electronic), and genres the agent represents, you can read comments by other writers who have submitted queries. One the best features of this site is the "who reps whom" database which allows you to look up the agent for any author.

If you have been approached by an agent, and don't know if he or she is legitimate, go to their agency's website. If they don't list their clients, or have any sales, you can check them out on Preditors and Editors, a website maintained by the Science Fiction Writer's Association (SFWA), to see if there have been any legal actions against them, or other complaints.

You can also simply type the name of the agent (or the name of the agency) plus "absolute write" into a google search to read what other writers have to say. (Absolute write hosts a forum for writers - the watercooler - on which you can read the latest scuttlebutt.)

Armed with this knowledge, you can now propose.

(And remember: A writer without a literary agent is still a writer. An agent without clients is out of business. They need you more than you need them.)

Photo credit: Jared Platt.

Saturday, December 1, 2012

Getting an agent: Schmooze or you lose


"It just so happens I have my manuscript right here!"
I frequently get contacted by people who want to know how to get published. They figure there must be some trick of the trade, some wisdom, that I can impart. A winning query letter. A perfect pitch.

The nasty truth is that getting published is basically about connections and luck. (Just type “how I got my agent” into a google search and you'll see what I mean.)

This is how I got published. I wrote a book. Then, not knowing a thing about how to get it into a publisher's hands, I called a former boss of mine who was the editor of an academic journal. One of his friends happened to have a sister who was a publisher. The friend made a call to his sister as a favor to my former boss. Then the publisher called me. “What have you got?” she said. I described the book, and she said, “I'll send you a contract.” That was it.

This story may fill you with self-righteous indignation and/or despair. After all, if you haven't been published, stories like mine will just piss you off. But wait, there's more.

My publisher turned out to be a dud. But, several years later, when I had written a work of fiction and had mailed out hundreds of query letters to agents who replied with one-sentence form rejections on coffee-stained paper (they aren't even doing that anymore), it dawned on me that my publisher had used an agent to sell my book to a second publisher. Voila! I already had an agent.

I called the agent and informed her that she was my agent. She seemed to believe me, because she said, “Send me your manuscript.” And, after a couple of years, my novel got published.

That is also how my second, third and fourth books got published. No query letters, no agent's “auctions,” just one phone call to the right person at the right time.

This is how the entire system works. You don't get an agent by sending out query letters. You get an agent by knowing a guy who knows a guy who can hook you up. That is also how you get a manager, and a publisher, and an editor. It's a sad fact of life – but getting your work into print is all about who you know.

Don't jump off a bridge – yet. You can meet people in the industry rather easily.

There are numerous conferences and workshops that are attended by agents and writers. Go to one and talk to them. Join writers' groups and talk to other writers. (Don't even think of cold calling editors. I did that once. It surprises me that I am still alive.) Get out there and meet people, physically, in the flesh. Let them know you are a real human being. You never know. Some of them may like you.

Below are some good sites for finding appropriate conferences (research them carefully!). Please read Foliolit's article on conference etiquette first. It's got some wonderful tips.

Now, get out there and schmooze!

Must-read article on etiquette at conferences.

http://publishedtodeath.blogspot.com/p/writers-conferences.html
Month-by-month list of conferences.

Agent Query's excellent list of conferences.

Shaw Guides provides a great list of conferences with detailed information.

Thursday, November 29, 2012

Everything I Did Wrong: Designing An Author's Website



It occurred to me some time during the last century that it would be a good idea to put up a website. I did so and, at the time, thought it was brilliant – not that I could do a thing with it. (Much like my hair, it required the services of a professional.) Everything seemed to be written in some kind of code.

Several years later, when it dawned on me that having an up-to-date website might be advantageous (rather than one that reflected my activities of a decade earlier), I began to search for someone who understood this mysterious code.

The place to find people who knew about things like websites was obviously online. So, I placed an ad on guru.com. “Wanted: A computer-type person who can put up a five-page website for me. I write books.”

Within three days I was deluged by dozens of emails. Soon, the offers – ranging from $699 to $4000 – numbered in the hundreds. I began to receive staticky Skype calls late at night. (Apparently, Dubai is in a different time zone.) “What exactly do you want?” they asked. “SEO? Joomla? Slideshows?” I couldn't answer any of their questions. I despaired.

This was my first mistake: I assumed that other, more technical, people would be able to help me design my website. My second mistake came shortly afterward.

Realizing that I knew nothing about websites, I began to investigate. I discovered that there were free websites available everywhere, and that they were based on templates. What's more, these templates required no computer skills whatsoever. They were designed for people like me. (And they were used by those very people who wanted to charge me $699 for one page.)

I began to look at templates. Oh, lord. There were thousands of them. I spent days looking at WordPress templates, Google templates, free templates of all kinds. My head hurt. This was my second mistake. I assumed that I could pick a template. I couldn't – there were too many of them, and none of them seemed appropriate for a writer.

Then the realization hit me. I was going about this all wrong. There were other authors in the world, and they had websites! All I needed to do was find one that I liked and copy the format.

So, I went to http://www.smartauthorsites.com/ and looked at their clients' websites until I found one that was appropriate for me. (I also browsed on the Authors Guild site and elsewhere, but Smart Author Sites was the most helpful.) Then, I went to Weebly, which is the simplest website builder for the technologically challenged, and located a template that was closest to the author's website I had found.

Looking at what other authors had done helped me to choose a good template on Weebly, which I accomplished painlessly in a less than an hour. From there it was easy. I imitated. (And, unless reinventing the wheel is your idea of fun, so should you.)

Components of an author's website

This is the website model used by hundreds of successful authors (and which I appropriated without hesitation):
  1. The first page should consist of a photo of you that shows your personality – according to your subject matter (children's book authors, smile! and look trustworthy; serious literary novelists, look deep). There should be a short, interesting bio. This page is also where you can put the latest professional news about yourself. (Upcoming publications, endorsements, speaking engagements, and so on.) 
  2. The second page features your books: images of the covers, one paragraph descriptions, and where to purchase. 
  3. Page three is an enticing excerpt from forthcoming work or your most recent release. 
  4. Page four is a selection of your other published writing – essays, short stories, if you have written them. Or page four can be an events calendar. (This page is really up for grabs. But, please, no photos of your cat.) 
  5. The fifth page is your blog. Everyone who is anyone writes a blog. Besides, authors' blogs are always read by prospective agents.
  6. “Contact us” comes last. You must make yourself available to potential readers, agents, and Nobel Prize nominations. Don't post your email address - use a form to avoid spam and dodgy proposals of marriage.
Keep it simple
A website should be easy to read. Stick to conventional typefaces, and do not, under any circumstances, choose a light typeface against a dark background. It's true you can do just about anything with typefaces and colors - but don't let that tempt you into chartreuse or, god forbid, brown. (I've seen that combination on an author's website, and it's not only ugly, it's a sin.) It may not be trendy, but use a plain white background and black typeface.

Avoid trends. Gray backgrounds used to be a trend. They were hard to read and have now been replaced by large images. These are a waste of space, and hopefully will go the way of gray backgrounds. (The only images should be of you and your books.) The risk of following trends is that your website will rapidly look outdated. Stick to a classic look and your website will never go out of style.

Final words

Even if you have not yet been published, you absolutely MUST have an author's website. Websites are not optional; they are a requirement for anyone with something to sell. (Authors are not only selling their writing, they are selling themselves.) At the very least, put up your first page (bio and photo), a blog, and a contact page. If you want to talk about your current writing project, do so on your blog.

Unless it is a chapter from your forthcoming book, do not post your unpublished writing for readers to critique!! There are forums for that sort of thing. Your website is where you must come across as a professional. Take yourself seriously, and others will as well.

Monday, November 19, 2012

How to List Your Blog on Technorati

If you have stumbled across this blog post, it's because you've entered a time warp. Technorati is no longer listing blogs. As of May 29, 2014, it is now an advertising platform. Facebook has also "monetized" and soon Twitter will as well. 

You can see Technorati's final list of top 100 blogs here.

_________________

Listing your blog on Technorati is a little complicated, but it is well worth it. With over a million blogs, Technorati is [was] the mother of all blog directories.

The entire registration system is automated, so if you run into problems nobody will help you. This means you have to follow all of their instructions to the letter.

If you follow these steps, you shouldn't have any problems listing your blog.

1) Write a new blog entry, but do not publish it.

2) Go to the Technorati website and create an account ("join").

3) Add your blog title, URL, blog feed URL, and description. (To find your blog feed URL, scroll down to the bottom of your blog page and hover over "Posts (Atom)."  The URL will appear in green in the lower left corner of your screen.)

You will receive an email almost immediately with the subject line “Technorati Claim in Progress.” Click on the link provided in the email for instructions. Scroll down to “Claim Status.” Click “check claim.” You will see this note:

Claim Status – (your blog)
Technorati will need to verify that you are an author of the blog by looking for a unique code. Please put the following short code [ … ] within a new blog post and publish it. This code must appear in the published post and it must also appear in your corresponding RSS feed once published. Once it is published, use the "Verify Claim Token" button on this page to tell Technorati your blog is ready for Technorati to verify the claim token and proceed to final review.


4) Copy and paste the 12-symbol token into the body of your new unpublished post. (The best place to put it is between two paragraphs.) It must be an unpublished post for the process to work!


5) Publish your post. Then go back to your account and click “verify your claim token.” You will get a confirmation email in about 10 minutes.


Note: You may receive the following rejection:.


Thank you for submitting your blog claim on Technorati. Unfortunately, we have encountered a problem reading your site's data. Please log into [technorati] and go to [your account] to update any necessary site information and continue the claim process.
Don't panic, just check that your token appears on your published blog and not just on your blog editing page. Go back to your account, and repeat the process.
6) At this point sit back and wait a few minutes for your next email, which will be:
Thank you for submitting your blog claim on Technorati. We have successfully crawled your blog and found the claim token, and your claim is now awaiting review.
7) The next email you receive will be this confirmation:
Congratulations, your claim is now complete! Please allow 24 to 48 hours for Authority and recent posts to begin showing for your site now that it has been successfully claimed. Once they are there, we will update your site's Authority once per day.
At first you may not see your site listed in the Technorati Blog Directory for all of the categories you've selected. As you write blog posts around those topics, you should see your Topical Authority in those categories begin to rise.
In my experience, it takes roughly a day for a blog embedded in an author's website to get confirmed. It takes a grand total of 15 minutes – start to finish – for Technorati to list a Blogger site (yet another reason to duplicate your website blog on Blogger).
Good luck!

Saturday, November 17, 2012

Shameless Self-Promotion


Marketing is the bane of an author's existence. It distracts us from what we really want to be doing: writing. It forces us to enter into the uncivilized world of advertising, where strident ads claw their way into the consumer's consciousness, convincing the public to buy what they don't want, can't use, but must have. 

It's a jungle out there and, frankly, we don't like getting our hands dirty. Writers are shy, reclusive creatures, who would much rather sit at home, sipping Darjeeling in our pajamas, quietly composing the Great American Novel.

This is a pleasant fantasy, but it has nothing to do with publishing. Publishing rests on the concept that people other than yourself will read, and (hopefully) buy your book. Nobody will buy your book without these two essentials: marketing and promotion. 

1) Marketing is what you do before you publish. It establishes the need for a product. (An example of marketing - "Coming soon to a theater near you!") Pre-release reviews, cover releases, pre-orders, and interviews prior to releasing your book are all marketing strategies.

2) Promotion is what happens after you publish. It satisfies the need for the product you promoted during your marketing campaign. The product is your book. (An example of promotion - "Now available on DVD!") Advertising, blog tours, free days and giveaways are all promotional strategies.

Whether you are an unpublished neophyte or an author who has hit the big league, marketing - establishing a need for something - is the name of the game. Without it, promotion is like swimming against the tide.

Like any game, marketing has rules.

Rule #1: When you market, you are not just selling a product – you are selling yourself. 

Regardless of the concerted efforts of the publishing industry to turn books into products, they are not. Books are ideas. They represent what is in the author's mind – nothing more. Even if a book turns into a fad, which is what every publisher hopes, it is still an idea. In this case, it is Your Idea, which means that what you write is inextricably bound to who you are, or, better stated, who everyone thinks you are. (Which is why so many businesses like to put the word "trusted" in their blurbs.) 

This is how you begin:

First: Define yourself. Who you are is not determined by who you actually are, but by what you write. For example, if you write children's books you are cheerful, accessible, and any mother would be happy to leave her precious only child with you for a week. Your photograph will show that person – a friendly smile (with teeth), wearing parental clothing, in pleasant colors. If you write horror-thrillers, nobody would leave their children with you for a minute, so you can go with a brooding photo, either in black and white or in very subdued hues, no smile – or if you must, a Mona Lisa impersonation. Avoid portrait studios. Your picture is worth a thousand careers, so make sure it doesn't look like the one in your high school yearbook.

Second: Project yourself. Your website should reflect your image. Of course, your writing will be showcased, but the site's mood will be determined by your writer persona. Your picture should appear on the first page of your website along with a brief above-the-fold bio. A different, smaller portrait of you must be at the top of every other page on your website. Anyone who views your website must feel as if she or he is getting to know you. Your blog should have a theme in keeping with what you write. (That means you cannot blog about your cat unless you write books about cats.) You can blog about writing, of course, but a lot of people do that, so unless you are famous, competition will be fierce. And remember: You are a writer - even when you are blogging. So give it your best.  

Third: Establish yourself. After you have set up your website and blog (you don't need to publish anything  first), join online groups appropriate to your writing themes, get on forums, and make comments on other blogs. Use the name you write with – for example, if your author name is your full first and last name, that will be your “handle.” Be proud! Let people see your name, and your face. Write guest posts and articles. And don't write anything that you would not want to be read, out loud, in court, by a judge.

Fourth: Share yourself. After you have spread your name around, it is time to spread your website and blog. Join Linkedin, and post your website and blog on the appropriate discussions. (Linkedin allows you to post a blog on their site.) Join every group you can think of, alumni associations, Writer's Digest, Librarything, Goodreads, Google+, and post a profile with as much detail as you can muster. Needless to say, Facebook, Twitter, Pinterest, and every other form of social media that has been invented are tools for building a following.

Read these posts!

10 Ways to Find Your Ideal Audience on Twitter (For Writers)

Reddit for Writers

Precycling: A Great Way to Get the Most Mileage Out of Your Blogs


Further reading:

Great article on the difference between marketing and promotion: http://misaramirez.com/for-writers/marketing-and-promotion-part-one/

One author's feedback after five months of self-promotion: 

Friday, November 16, 2012

Flogging your Blog


If Venus could do it, so can you.
You've set up your website (you have, haven't you?), and you've begun a blog. You are happily blogging away two or three times a week, secure in the belief that every time you hit “Publish” your thoughts are winging their way through the blogosphere, reaching millions of people who are hungry for your knowledge, wit and/or wisdom.

Wrong.

The millions are not hungry. If anything, they are overfed. According to NM (that's Nielson/McKinsey) Incite – a company formed to “discover industry-specific consumer insights and build relevant, differentiated and emotionally engaging brands … with the vision that real-time, authentic consumer expression in social media transforms how marketers build strong brands, create passionate and engaged brand communities, and ultimately achieve superior sales outcomes” (so many buzz words, so little content! I am sure you could write a better sentence than that!) - there were 181 million blogs around the world by 2011. Five years earlier there were only 36 million. Imagine how many there are today.

On second thought, don't imagine. At an average yearly increase of 36 million there are now at least 217 million blogs. But that's not nearly as impressive as the number of blogs posted every day. (If you really want to get depressed, you can go to Worldometers and watch, in real time, the daily world blog count – as they are being posted. It's hypnotic. Go there now.)

(One hour later.)

Where were we? Ah, yes.

If you actually want people to read your blog, then you will have to “drive” them to it, either in your cybercar, or using a cyberwhip (whatever makes you happy). Do the following:

1.     Set up your blog as part of your author's website. Then duplicate your blog on a separate blog, preferably Blogger. (Blogger is an ugly glitch-filled mess, but Wordpress is hard for Google search engines to find, and you are too old for Tumblr).

2.      Blog regularly so search engines can find you.

3.      Once you have accumulated ten blogs, start registering your blog on blog directories. (Register your independent blog, not the one on your website. The automated software that the largest blog directories use cannot detect embedded blogs.) Here are two good lists of blog directories: 

https://www.shoutmeloud.com/verified-blog-directories-free-blog-listing.html

https://www.searchenginejournal.com/20-essential-blog-directories-to-submit-your-blog-to/

https://www.digitalseoguide.com/seo-tips-and-tricks/116-tested-free-blog-directories-to-submit-your-blog/

4.      Write guest blogs. Obviously, you want to post on the blogs that get a million viewers a day (the “A list” blogs), but realistically speaking that is not going to happen. So submit to those who blog about your subject matter. See Precycling: A Great Way to Get the Most Mileage Out of Your Blogs for some ideas on how to find places to pre-post.

5.      If you don't have a specific area to focus on, and are just a wonderful all-round writer, then write for Blogcritics. (They have great SEO, which in the cyberworld is better than sex.)

6.      Schmooze. Just like writers, bloggers have conferences. Meet them, make friends. Here is a list of conferences.  http://inspiredbloggersnetwork.com/ultimate-list-blogging-conferences/ (There are many lists out there, but this list will give you a good idea of the types of conferences, and where they are held.)

If all these steps sound a lot like how to break into the publishing world (fierce competition, shmoozing, submissions, rejections followed by an overwhelming sense of futility), then, by George, you've got it, you've really got it! But do not despair. The fabulous thing about the Great Equalizer (aka the Internet) is that it really is a democracy. You get to run your own campaign, and the masses get to vote for you.


More information:

State of the Blogging World 2016 [Infographic and Stats]
https://blogging.org/blog/state-of-the-blogging-world-2016/

Buzz in the Blogosphere: Millions More Bloggers and Blog Readers

Wow! Just look at those numbers go!
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